Motivational Leadership Sessions

A multi-faceted Associate-facing campaign in support of MetLife's leadership competency model.

Our creative approach followed an exploration of sound. Music is a fluid, dynamic, powerful means of communication. We approached the elements of this campaign by exploring, in both tone and visual elements, music as a metaphor for leadership. Like good leaders, the best music is a confluence of many individual elements, guided by a distinct vision, coming together to make a bold and brilliant shift.

Moodboard

Set

Elements of the creative platform included: an overall naming convention for all activities related to the new model, both real-time and on-line training; a graphic treatment of the name and potential tag lines, as well as executional considerations for: video; guidelines; collateral pieces; multimedia elements, such as PowerPoint, etc.

Visual ID

Poster

Workbook

Workbook

Using Format