Landing Page - Emily Parent's Portfolio

Activation Series
Pitch

The Red Hat Marketplace Grand Opening will spark a series of activations designed and paced to build momentum with audiences (Developers and Independent Software Vendors) throughout the year. Activations will be an ongoing, systematic series of touchpoints that encourage continuous awareness and engagement months after the initial launch.

Core Objectives
Build awareness, drive registration/sign up, encourage exploration, and further conversions

Creative Approach
Marketplace Pinball – a developer's dream playground where winning is guaranteed

—

Activation series:
Phygital
Digital
Physical
Pop-Up Experience

Phygital

Spark big buzz with a splashy, engaging, and unique stunt. Part physical, part digital designed with props and live actors pairing with live streaming play action, all controlled by remote online players.

Phygital

Digital

Expand on the spirit of the ‘phygital action’ to drive even more awareness and participation through wider access. Allowing players access to play the game virtually from anywhere.