Emily Parent
Creative/Art Direction, Branding + Design

MetLife Voluntary Benefits 
Design Sprint

Our business objective was to develop a set of product assets for MetLife group customers that clearly define the value of voluntary benefits to their employees. With a strong need to demonstrate the relevancy of our products in employees’ lives and ultimately drive enrollment. The design system was required to deliver a distinct and engaging experience with obvious differentiation between products.

Critical Illness product image

Disability product video

Our stylistic approach was inspired by knolling photography. The overhead still life technique allowed us to communicate a unique personal journey relative to each product. 


The storytelling feature of our approach proved to be relevant and relatable. In company with our design system, we were able to build distinction for each product. 


The design system supported various mediums including print, digital, social and video components.  

Color stories

Design system for 7 products

All projects

Motivational Leadership

Award for Marketing Excellence

Global Marketing Summit

MetLife Mexico

Voluntary Benefits Program

Activation Series

Educational Poster Series

Macy's Thanksgiving Day Parade

Incentive Conferences

Handcrafted Wooden Items For a Cause
Using Format