Emily Parent
Creative/Art Direction, Branding + Design

Global Marketing Summit
"Customer Driven Growth"

Inspired by MetLife’s growth ambitions and continuous focus on the customer, the following design direction utilizes a series of graphic expressions to signify growth and transformation. This visual language, when used as a system, combines vibrant color and authentic photography to illustrate humanity and the idea of Customer-Driven Growth at MetLife.

Our visual language contained a series of graphic expressions signifying growth. We explored these expressions with composition, color, typography and photography studies.  

Exploration

Exploration

The visual language applied to various mediums, creating a consistent, branded experience. 

Entryway banner

Digital screen animation

Breakout session signage

Participant nametags

Table tent cards

Giveaways

All projects

Motivational Leadership

Award for Marketing Excellence

Global Marketing Summit

MetLife Mexico

Voluntary Benefits Program

Activation Series

Educational Poster Series

Macy's Thanksgiving Day Parade

Incentive Conferences

Handcrafted Wooden Items For a Cause
Using Format